Within the project “Hezbi… An Heard Voice,” in which 19 male and female participants represented 10 political parties participated, and it continued over three days. The training course dealt with building digital media strategies for political parties to enhance the parties’ capabilities in digital communication and their impact on society. The course objectives include providing a comprehensive introduction to digital content creation and its impact on youth decisions.
The training focuses on measuring performance and analyzing digital platforms, by providing tools and methods to measure the performance of media campaigns, and analyzing data to understand the factors affecting the success of campaigns, in addition to learning about different digital platforms and the best ways to use them, explaining the advantages and disadvantages of each platform and how to choose the most appropriate for their campaigns, and identify key messages and develop an integrated content strategy that includes different types of content and the best times to publish them.
The “Hezbi.. An Heard Voice” project received support from the “Empowerment” project to support political projects, which was launched by the King Abdullah II Fund for Development, at the beginning of this year, in conjunction with the silver jubilee of His Majesty the King assuming his constitutional powers. This project aims to empower political parties by employing the media to deliver their message to the public.